Yes, you heard us right. Kannada learning has gone online and incredibility creative. Let us find out how creative and innovative the vibrant organizations can get when it comes to teaching the language.
Kannada learning with a digital vibe
The world has gone digital. Why should languages stay behind? Take Kannada for instance. The platforms that teach this language have now bent towards digitalization as well. Fresh initiatives and innovative gestures these days have been getting people of different nationalities together, strung by the same musical cord. Such efforts introduce Kannada to non-Kannada speaking people through easy and fun means.
Kannada learning – quick facts
- The new firms are founded by the youth and professionals willing to disseminate knowledge
- They operate out of online or offline mediums
- A new twist encourages other youngsters to participate in fun language activities
- The traffic received is organic and only by the interested lot
- These firms and businesses aim to expand in the years to follow
- The focus is two-fold: language and culture
Organizations to watch out for
Many new organizations started by the youth now aim at targeting non-conventional methods of teaching the language. The word of mouth is gradually spreading and helping in creating awareness of the state language. Not only do they include e-books, but also interactive mobile applications, acts of music or stand-up comedy and intricate collaborations with academic experts in the fields.
Setting an example is the guitarist cum composer, Hemanth Jois, who has been expanding the boundaries of the language by getting the audience to sing along to his local language compositions. It’s all about setting a rhythmic tune and making people sway to it while singing and enjoying the music. Thanks to Kannada Gothilla, the digital platform that encourages unconventional performances and concerts.
The idea behind Kannada Gothilla, which translates to I don’t know Kannada, is to deep-dive into the local arts and culture of the state; the language included. For this, the digital platform ties up with various comedians and musicians alike to spread the word and songs for a cause – learning, and propagation of the culture and language. It was founded by Anup Maiya and began as a WhatsApp group to help their non-Kannada friends. The word spread, and from 2015 to date, there are about 8,000 members.
There is another organization that goes by the name of IndLangs, founded by Raghavendra Prasad, which teaches people through another convenient virtual medium, aka Skype. In the past 1.5 years, the former techie managed to rope in students from the software and marketing backgrounds as well as certain administrators.
On the unification day of the state, namely the Rajyotsava Day, the set-up managed to launch a helpful guide-book of 85 pages to help people with basic Kannada skills. The stages are well-set too. There are 4 of them ranging from words to sentence formation and tenses as well as basic conversations. The next level of the book should be launched at the beginning of next year.
As if these weren’t enough, there is one more worth mentioning – Kannada Baruthe, which is co-founded by Rudraprasad Nanjundappa, a software engineer. The website receives about 6,000 views weekly and their free app already has half a lakh downloads. They are currently working on the iOS app and ensuring the traffic remains organic and grows steadily.
- Website: www.kannadabaruthe.com
Kannada learning – The perfect composition
There is a unique mix of techniques for taking this initiative forward. Some of these businesses devise a sustainability model, while the others merely bank on offline tools and digital ideas like Tshirt sales, short films on the propagation, and promoting good content via social media channels.